Nexi Group 2022 Un progetto che racconta l’impegno ESG di Nexi con un video di brand completamente nuovo: una chiamata che tocca tutti, che fa riflettere su immagini che emozionano
Nexi Group 2022 A project that conveys Nexi’s ESG commitment with a brand-new video: a call that affects us all and moves us through powerful imagery.
Today, one cannot simply talk about sustainability: commitment needs to be matched by concrete actions. This rings particularly true for a high-profile European name like Nexi.
As Twenty8 Studios, we have supported the European PayTech in the strategic planning and creative production for the different touchpoints of the project.
The inspirational and emotionally charged video showcases the full extent of Nexi’s commitment across ESG. From the environment, to the employees, to a cashless society, it conveys not only consciousness of the issues but the concrete steps taken to address them.
This video is the first of a wider range of ongoing productions, including the newly released campaign for the launch of Nexi’s first recycled plastic credit cards with CheBanca!