Utego
2020
Campagna per il download della nuova App Utego, primo aggregatore italiano indipendente dalle banche.
![utego app download campaign](https://twenty8studios.eu/wp-content/uploads/2022/10/utego_app_download-1536x864-1.jpg)
![utego app ux/ui design story](https://twenty8studios.eu/wp-content/uploads/2022/10/utego_app_story1-515x1024-1.png)
![utego app ux/ui design story](https://twenty8studios.eu/wp-content/uploads/2022/10/utego_app_story2-515x1024-1.png)
![utego app ux/ui design story](https://twenty8studios.eu/wp-content/uploads/2022/10/utego_app_story3-515x1024-1.png)
![utego app ux/ui design story](https://twenty8studios.eu/wp-content/uploads/2022/10/utego_app_story4-515x1024-1.png)
Dal design al concept di campagna. Dalla production alla strategia di download.
Diversi soggetti creativi per coprire 3 fasi: Awareness, Consideration e Conversion per una pianificazione social (FB e IG) e programmatic su target profilati
5000
DOWNLOAD
(vs 3.000 stimati)
(vs 3.000 stimati)
14
MILIONI
total impressons
total impressons
404
MILA
Total Click
Total Click
![utego app digital social download campaign](https://twenty8studios.eu/wp-content/uploads/2022/10/utego_app1.jpg)
![utego app digital social download campaign](https://twenty8studios.eu/wp-content/uploads/2022/10/utego_app3.jpg)
![utego app digital social download campaign](https://twenty8studios.eu/wp-content/uploads/2022/10/utego_app2.jpg)
![utego app digital social download campaign](https://twenty8studios.eu/wp-content/uploads/2022/10/utego_app4.jpg)