Pasubio
2024
In some nursing homes, Christmas can be the hardest time of the year. For many elderly people, loneliness becomes even more intense, and their dreams risk going unheard.
Together with Bosch Italia and Nipoti di Babbo Natale, we brought those dreams to life, turning them into meaningful actions. We gathered extraordinary stories, memories of distant times, and wishes that truly deserved to be fulfilled, putting their importance and value back at the center.
For Twenty8 Studios, this campaign was an emotional journey, touching hearts and inspiring reflection. Because at Christmas, more than ever, it's the actions that matter, not just the words.
“‘It’s been a beautiful journey. Thanks to Giuditta Piedilato and the entire BOSCH ITALIA team for this precious opportunity. This campaign comes from Bosch’s values and its payoff: Technology for Life. When they first shared the idea with us, we immediately realized we were about to create a campaign with strong social awareness, something different from traditional Christmas campaigns. For us at Twenty8 Studios, it was a fantastic chance to produce content that could raise awareness, spark reflection, and leave a lasting impact. It was truly an honor to immerse ourselves in the almost forgotten lives and stories of those who, like only our grandparents can, have witnessed innovations from other eras. And what can I say… the immense satisfaction of fulfilling the wishes of three such special individuals. Because, as the saying goes… WE’RE ALL GRANDCHILDREN. And at Christmas, it’s even more beautiful to remind everyone to give their best and become ‘Nipoti di Babbo Natale,’ helping those who need it most ”
Veronica Ponti, CEO ed Executive Creative Director dell’agenzia.
