Azimut torna in TV con una campagna di posizionamento che pone al centro il valore della consulenza: AI. Azimut Intelligence “Quando tutto diventa artificiale è intelligente investir restando umano"
Azimut
2022
A new brand positioning campaign for Azimut “When everything becomes artificial, the intelligent thing is to invest while staying human”
Artificial Intelligence is a trending topic right now and is often applied to the world of investments. Words such as “technology” and “digital innovation” have eclipsed the importance of relationships, shared experiences and professional expertise. That is why we decided to start from the human gaze. A new point of view from clients and markets, a watchful eye over the values of sustainability.
This is how we communicate the values of a brand with an international outlook and presence, and a network of 2000 advisors. A brand that represents the meeting point between real economy and asset management.
Tv commercial 30″ & 15″
National press - newspapers and magazines
Digital planning with pre-roll and banners
When everything becomes artificial, the intelligent thing is to invest while staying human.