Telepass Grab&Go Pop-Up Experience

TalentEvents
Telepass
2025
Lanciare un nuovo servizio Telepass, Grab&Go: il primo Telepass a scaffale, senza canone, che si attiva in un attimo dall’app e si paga solo quando si usa.
Il tutto… senza spot TV, senza campagne media tradizionali e in piena estate milanese.

The coolest ice-cream break of the summer… and of marketing.

The challenge: launching a brand-new Telepass Grab&Go, the first off-the-shelf Telepass, with no monthly fee, activated in seconds due to the app, and paid for only when used.
All of this… with no TV commercials, no traditional media campaign, and right in the middle of a Milanese summer. An impossible mission? Not for us.
We created an installation that blended design and entertainment, influencers and urban culture, complete with a contest offering up to €1,000 in toll credits. Special guests like

Belén Rodriguez, Bobo Vieri, Tommy Cassi, Milano da Scrocco, Diego & La Pina

turned a simple ice-cream break into a viral event, brought to life in real time across social media, QR codes, and live interactions.
Gif_Telepass_edicola
Bobo Vieri
Belén Rodríguez
Tommy Cassi
Diego Pina x Telepass Grab & Go
Carosello

Results

in one week:

3000
+
participants
15000
popsicles distributed
14
+
millions of reach
17
+
Millions of impressions

All of this, without a single euro spent on traditional media.