{"id":7670,"date":"2024-09-27T13:25:42","date_gmt":"2024-09-27T13:25:42","guid":{"rendered":"https:\/\/twenty8studios.eu\/?p=7670"},"modified":"2024-09-27T13:27:33","modified_gmt":"2024-09-27T13:27:33","slug":"twenty8-studios-guida-il-posizionamento-e-rebranding-di-pasubio-eccellenza-mondiale-di-interior-solutions-per-automotive-more-2","status":"publish","type":"post","link":"https:\/\/twenty8studios.eu\/en\/twenty8-studios-guida-il-posizionamento-e-rebranding-di-pasubio-eccellenza-mondiale-di-interior-solutions-per-automotive-more-2\/","title":{"rendered":"TWENTY8 Studios guida il posizionamento e rebranding di Pasubio, eccellenza mondiale di interior solutions per automotive &amp; more."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7670\" class=\"elementor elementor-7670\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28da746c wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28da746c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38fd6d34\" data-id=\"38fd6d34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d5566c elementor-widget elementor-widget-text-editor\" data-id=\"50d5566c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><strong>Milano, settembre 2024.<\/strong><\/p>\n<p class=\"p2\">Dopo pi\u00f9 di 60 anni di \u201cquiet leadership\u201d internazionale nel mondo automotive, l\u2019azienda guidata dal CEO Luca Pretto era pronta a cambiare marcia e a svelare una nuova identit\u00e0, all\u2019insegna della stessa eccellenza che da sempre contraddistingue le sue pelli, scelte tra l\u2019altro dalle case automobilistiche pi\u00f9 iconiche del mondo, tra cui ad esempio Lamborghini, Bentley, Porsche, Maserati.<\/p>\n<p class=\"p2\">Per questo nuovo strategico rilancio di brand e posizionamento, PASUBIO ha scelto TWENTY8 Studios Milano.<\/p>\n<p class=\"p2\">Il content creator studio, famoso per i suoi lavori di altissima qualit\u00e0 creativa e di realizzazione di Institutional Advertising &amp; Branding campaign, si \u00e8 affidato ancora una volta al suo metodo QPM\u2122 per definire un posizionamento innovativo, distintivo e in grado di racchiudere pi\u00f9 di 60 anni di storia fatta di innovazione, tecnologia e artigianalit\u00e0, ma soprattutto in grado di valorizzare un\u2019azienda B2B anche ad un pubblico B2C.<\/p>\n<p class=\"p2\">Partendo da interviste con il management di Pasubio, il team di TWENTY8 Studios ha identificato l\u2019attitudine che dal 1959 contraddistingue l\u2019azienda nel mercato. Una filosofia che mira al costante miglioramento e alla continua ricerca di valore in tutte le fasi del processo produttivo.<\/p>\n<p class=\"p2\">L\u2019obiettivo era riuscire a posizionare questa storica azienda tra i mentor brand del lusso \/ automotive andando oltre alla vecchia definizione di Conceria.<\/p>\n<p class=\"p3\">Da qui il nuovo posizionamento PASUBIO MORE THAN, un nuovo look&amp;feel, un nuovo trattamento di comunicazione ricercato e molto distintivo, realizzato con shooting ad hoc e produzione di un Istituzionale e main video manifesto per celebrare l\u2019heritage di Pasubio premiando l\u2019innata predisposizione al futuro. Realizzazione di un nuovo sito e della nuova corporate image, il tutto disegnato e progettato con diverse audience in mente: dagli stakeholders del gruppo ai clienti delle OEMs fino ad arrivare al team interno di Pasubio e ai futuri talent.<\/p>\n<p class=\"p1\">A livello di rebranding, TWENTY8 Studios si \u00e8 occupato del redesign del sito, la produzione di brand video e di tutto il pacchetto identity &amp; content per applicazioni digital, social, OOH e materiali interni.<\/p>\n<p class=\"p1\">\u201c\u00c8 stato un bellissimo viaggio quello che abbiamo intrapreso con la chiamata di Pasubio. Un grazie speciale a Luca Pretto e a Cristian Filocamo per aver creduto in noi e nella nostra visione.<br \/>Grazie a Francesco Zavaglia, Laura Carretta, Marco Crola, Stefano Gelsomini, Susanna Galli e a tutto il management team di Pasubio per aver lavorato con noi in un percorso audace in cui confrontarsi e unire tutte le expertise era davvero fondamentale.<br \/>Per noi di TWENTY8 Studios \u00e8 un\u2019occasione fantastica poter raccontare un\u2019eccellenza italiana e farla conoscere oltre al pubblico B2B. Perch\u00e8 non esistono compromessi ma solo continua ricerca dell\u2019eccellenza ed una vera e propria ossessione verso nuove tecnologie, prodotti e soluzioni best performing.<br \/>Superare qualsiasi confine e trasformare un marchio in un brand \u00e8 una sfida che da sempre amiamo accettare e vincere. E poi diciamolo.. con Pasubio siamo diventati amici per la pelle\u2026ed \u00e8 solo l\u2019inizio!\u201d commenta Veronica Ponti, founder e creative director di TWENTY8 Studios.<\/p>\n<p class=\"p1\"><strong>Brand video:<\/strong> <a href=\"https:\/\/www.instagram.com\/p\/DAYgARbMrEG\/\"><span class=\"s1\">https:\/\/bit.ly\/3Hxw2zm<\/span><\/a><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba4057 elementor-widget elementor-widget-image\" data-id=\"4ba4057\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/09\/Cover_Articolo_Pasubio-1024x683.jpg\" class=\"attachment-large size-large wp-image-7679\" alt=\"\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/09\/Cover_Articolo_Pasubio-1024x683.jpg 1024w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/09\/Cover_Articolo_Pasubio-300x200.jpg 300w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/09\/Cover_Articolo_Pasubio-768x512.jpg 768w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/09\/Cover_Articolo_Pasubio.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b7a023f wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b7a023f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dc4beb3\" data-id=\"2dc4beb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d8aad84 elementor-grid-1 elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"1d8aad84\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5016 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/twenty8studios.eu\/en\/twenty8-studios-annuncia-larrivo-di-jacopo-bordin-nel-ruolo-di-head-of-strategy\/\" >\n\t\t\t\tTWENTY8 Studios annuncia l\u2019arrivo di Jacopo Bordin nel ruolo di Head of Strategy.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/twenty8studios.eu\/en\/twenty8-studios-annuncia-larrivo-di-jacopo-bordin-nel-ruolo-di-head-of-strategy\/\" aria-label=\"Read more about TWENTY8 Studios annuncia l\u2019arrivo di Jacopo Bordin nel ruolo di Head of Strategy.\" tabindex=\"-1\" >\n\t\t\tLeggi ora \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Milano, settembre 2024. Dopo pi\u00f9 di 60 anni di \u201cquiet leadership\u201d internazionale nel mondo automotive, l\u2019azienda guidata dal CEO Luca Pretto era pronta a cambiare<\/p>\n","protected":false},"author":6,"featured_media":7511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TWENTY8 Studios guida il posizionamento e rebranding di Pasubio, eccellenza mondiale di interior solutions per automotive &amp; more. -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twenty8studios.eu\/twenty8-studios-guida-il-posizionamento-e-rebranding-di-pasubio-eccellenza-mondiale-di-interior-solutions-per-automotive-more-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TWENTY8 Studios guida il posizionamento e rebranding di Pasubio, eccellenza mondiale di interior solutions per automotive &amp; more. -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twenty8studios.eu\/twenty8-studios-guida-il-posizionamento-e-rebranding-di-pasubio-eccellenza-mondiale-di-interior-solutions-per-automotive-more-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty8 Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/28studios.eu\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-27T13:25:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-27T13:27:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/11\/Cover_28studios_Pasubio_1422x800_02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1422\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"denise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"denise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/twenty8studios.eu\/twenty8-studios-guida-il-posizionamento-e-rebranding-di-pasubio-eccellenza-mondiale-di-interior-solutions-per-automotive-more-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/twenty8studios.eu\/twenty8-studios-guida-il-posizionamento-e-rebranding-di-pasubio-eccellenza-mondiale-di-interior-solutions-per-automotive-more-2\/\"},\"author\":{\"name\":\"denise\",\"@id\":\"https:\/\/twenty8studios.eu\/en\/#\/schema\/person\/2399c45339416d0c54d9694d4bb7e471\"},\"headline\":\"TWENTY8 Studios guida il posizionamento e rebranding di Pasubio, eccellenza mondiale di interior solutions per automotive &amp; 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