{"id":197,"date":"2022-02-06T13:35:22","date_gmt":"2022-02-06T13:35:22","guid":{"rendered":"https:\/\/aliothwp-light.pethemes.com\/?p=197"},"modified":"2022-10-19T14:50:32","modified_gmt":"2022-10-19T14:50:32","slug":"on-air-la-nuova-campagna-ai-azimutintelligence-tv-stampa-web","status":"publish","type":"post","link":"https:\/\/twenty8studios.eu\/en\/on-air-la-nuova-campagna-ai-azimutintelligence-tv-stampa-web\/","title":{"rendered":"On-air la nuova campagna AI Azimut Intelligence. TV, stampa e web"},"content":{"rendered":"\t\t
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<\/p>\n

Dal 6 febbraio il nuovo spot Azimut<\/h4>\n

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Per la sua nuova campagna pubblicitaria \u201cAi, Azimut intelligence\u201d, Azimut, uno dei principali operatori indipendenti nel risparmio gestito, ha scelto come partner creativo, strategico e di produzione Twenty8 Studios, content e concept creator milanese.<\/p>\n

La comunicazione \u00e8 on air dal 6 febbraio e comprende spot tv con tagli da 30\u201d e 15\u201d, pianificazione digital di pre-roll, banner statici e animati, pagine stampa sulle principali testate nazionali, quotidiani e periodici, spot radio e podcast, e, infine, contenuti per i canali social.\u00a0<\/p>\n

L\u2019Intelligenza Artificiale \u00e8 senz\u2019altro uno dei temi di tendenza in questo momento storico e spesso anche in ambito investimenti, si mettono in primo piano tecnologia e innovazione digitale, senza dare la giusta importanza alla relazione, all\u2019esperienza e alla competenza di un team di professionisti. Con questa campagna \u00e8 stato scelto di ribaltare il significato originale del termine Ai, per esaltare il valore umano e promuovere l\u2019awareness del brand con un claim forte, memorabile e innovativo: \u201cQuando tutto diventa artificiale \u00e8 intelligente investire restando umani.\u201d<\/strong><\/p>\n

\u201cLa campagna persegue l\u2019obiettivo di incrementare la conoscenza del Brand Azimut, attraverso\u00a0l\u2019espressione e la valorizzazione dei valori che ci hanno sempre guidato nel nostro cammino:\u00a0indipendenza, innovazione e anticipazione dei trend futuri, capaci di coesistere con quella\u00a0dimensione umana che caratterizza il nostro Gruppo, dal rapporto con i clienti a quel forte senso di\u00a0appartenenza incarnata nello Spirito Azimut. La scelta quindi di questo claim consente, inoltre, di\u00a0posizionare Azimut come una realt\u00e0 che, pur evolvendo al passo coi tempi, tiene sempre al primo\u00a0posto alcuni punti fermi, primo tra tutti la componente umana\u201d, ha dichiarato\u00a0Alessandro D\u2019Angelo,\u00a0Head of Marketing & Communication Azimut Capital Management<\/strong>.<\/p>\n

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\n\t\t\t\n\t\t\t\tUniCredit per l\u2019Italia, on air lo spot dedicato alle imprese. Firma Ferzan Ozpetek\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLeggi ora \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dal 6 febbraio il nuovo spot Azimut Per la sua nuova campagna pubblicitaria \u201cAi, Azimut intelligence\u201d, Azimut, uno dei principali operatori indipendenti nel risparmio gestito,<\/p>\n","protected":false},"author":3,"featured_media":930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"\nOn-air la nuova campagna AI Azimut Intelligence. 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