{"id":10371,"date":"2025-10-27T10:19:43","date_gmt":"2025-10-27T10:19:43","guid":{"rendered":"https:\/\/twenty8studios.eu\/?p=10371"},"modified":"2025-10-27T10:19:44","modified_gmt":"2025-10-27T10:19:44","slug":"tra-fantasmi-e-spiritelli-questanno-il-tormentone-di-halloween-e-firmato-telepass-e-twenty8-studios","status":"publish","type":"post","link":"https:\/\/twenty8studios.eu\/en\/tra-fantasmi-e-spiritelli-questanno-il-tormentone-di-halloween-e-firmato-telepass-e-twenty8-studios\/","title":{"rendered":"Tra fantasmi e spiritelli quest\u2019anno il tormentone di Halloween \u00e8 firmato Telepass e TWENTY8 Studios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10371\" class=\"elementor elementor-10371\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28da746c wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28da746c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38fd6d34\" data-id=\"38fd6d34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d5566c elementor-widget elementor-widget-text-editor\" data-id=\"50d5566c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\u00a0<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Si chiama Yelloween la nuova campagna omnicanale ideata da TWENTY8 Studios, che trasforma Telepass Grab&amp;Go in un vero e proprio fenomeno pop tra citta\u0300, radio e social network.<\/strong><\/p>\n<p>Per celebrare Halloween, Telepass lancia un\u2019iniziativa sorprendente: \u201cYelloween\u201d, progettata per promuovere Grab&amp;Go, il primo Telepass disponibile a scaffale, attivabile in app e pagabile solo quando utilizzato.<\/p>\n<p>Al cuore della CAMPAGNA OMNICHANNEL <strong>c\u2019e\u0300 una CANZONE ORIGINALE, scritta e prodotta da TWENTY8 Studios: la paura passa con un BEEEP<\/strong>, un vero e proprio tormentone stagionale.<br \/>Il brano, condiviso da creator e influencer su TikTok e Instagram, ha superato ogni aspettativa, conquistando radio nazionali e integrandosi perfettamente nelle attivita\u0300 digital, social, video e nelle campagne su Spotify e Amazon.<\/p>\n<p>Intorno alla musica, un ecosistema omnicanale coordinato ha portato il brand ovunque:<br \/>\u2022 Radio<br \/>\u2022 Campagne social, display e influencer marketing con talent lifestyle e comedy <br \/>\u2022 Amazon Ads (banner, Amazon Music, promo branded)<br \/>\u2022 Spotify<\/p>\n<p><em>\u201cCon Yelloween abbiamo scelto di ribaltare i codici di Halloween, portando l\u2019energia del giallo Telepass nella cultura pop, anticipando strategicamente le attivita\u0300 in un periodo antecedente al black friday, stagione che sappiamo tutti essere intasata da mega offerte e rich brand\u201d<\/em> commenta <strong>Veronica Ponti<\/strong>, founder e CEO di TWENTY8 Studios. <br \/><br \/><em>\u201cUn tormentone, un\u2019idea semplice e impattante, come piace a noi. Una campagna ATL disruptive e fresca;<\/em><br \/><em>un progetto che unisce musica, intrattenimento e prodotto in un\u2019unica esperienza, capace di generare engagement autentico e spontaneo. Beh, che dire&#8230;ancora una volta una grande soddisfazione poter collaborare con un brand dinamico e super contemporaneo come Telepass. Grazie Dario e Simona perche\u0301, come diciamo nella nostra canzone, la paura passa con un beeeeeeeeeeep&#8230;\u201d<br \/><br \/><\/em><\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><em>\u201cQuesta campagna dimostra ancora una volta quanto siano fondamentali il lavoro di squadra e la chimica tra cliente e agenzia,\u201d<\/em> dichiarano <strong>Dario Villa<\/strong>, Head of Advertising &amp; Media di Telepass, e <strong>Simona Vargas<\/strong>, Marketing Communication Manager di Telepass.<\/p>\n<p>\u201cE\u0300 grazie a questa collaborazione che siamo riusciti a rompere gli schemi, portare un brand tech nella cultura pop e ottenere risultati concreti e sorprendenti.<br \/>Grazie a un approccio trasversale e innovativo, Yelloween consolida il posizionamento di Telepass Grab&amp;Go come simbolo di mobilita\u0300 semplice, smart e contemporanea, dimostrando che un brand tecnologico puo\u0300 entrare nel linguaggio della cultura pop e della musica, generando engagement autentico e spontaneo.\u201d<\/p>\n<p>_ BUON YELLOWEEN A TUTTI!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><em><br \/><br \/><br \/><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b7a023f wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b7a023f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dc4beb3\" data-id=\"2dc4beb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d8aad84 elementor-grid-1 elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"1d8aad84\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7670 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/twenty8studios.eu\/en\/twenty8-studios-guida-il-posizionamento-e-rebranding-di-pasubio-eccellenza-mondiale-di-interior-solutions-per-automotive-more-2\/\" >\n\t\t\t\tTWENTY8 Studios guida il posizionamento e rebranding di Pasubio, eccellenza mondiale di interior solutions per automotive &amp; more.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/twenty8studios.eu\/en\/twenty8-studios-guida-il-posizionamento-e-rebranding-di-pasubio-eccellenza-mondiale-di-interior-solutions-per-automotive-more-2\/\" aria-label=\"Read more about TWENTY8 Studios guida il posizionamento e rebranding di Pasubio, eccellenza mondiale di interior solutions per automotive &amp; more.\" tabindex=\"-1\" >\n\t\t\tLeggi ora \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 Si chiama Yelloween la nuova campagna omnicanale ideata da TWENTY8 Studios, che trasforma Telepass Grab&amp;Go in un vero e proprio fenomeno pop tra citta\u0300,<\/p>\n","protected":false},"author":7,"featured_media":10379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-10371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tra fantasmi e spiritelli quest\u2019anno il tormentone di Halloween \u00e8 firmato Telepass e TWENTY8 Studios -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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