{"id":8211,"date":"2025-10-27T16:44:29","date_gmt":"2025-10-27T16:44:29","guid":{"rendered":"https:\/\/twenty8studios.eu\/?post_type=portfolio&p=8211"},"modified":"2025-11-18T09:35:32","modified_gmt":"2025-11-18T09:35:32","slug":"dreher-portaci-da-bere-on-tour","status":"publish","type":"portfolio","link":"https:\/\/twenty8studios.eu\/en\/works\/dreher-portaci-da-bere-on-tour\/","title":{"rendered":"Dreher – Portaci Da Bere On Tour"},"content":{"rendered":"

Un\u2019estate di leggerezza, birra fredda e sorrisi.<\/h4>\n

Dreher \u00e8 un\u2019icona del Sud Italia.\u2028Da sempre sinonimo di estate, goliardia e ironia.\u2028Ma per oltre dieci anni era scomparsa dalla comunicazione.
Il brand aveva bisogno di ritrovare la sua voce.\u2028Di tornare dove era nato: tra la gente, sotto il sole, nei momenti che contano davvero.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Abbiamo rinfrescato l’identit\u00e0 visiva<\/h4>\n

sole, cameriere, palette colori e font ritrovano nuova vita.<\/p>\n

Trasformato un\u2019activation in una branded experience<\/h4>\n

l\u2019allestimento dello stand, la ruota della fortuna, la photo opportunity, l\u2019ape-car personalizzata e i gadget pensati per essere utili e memorabili.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Creato itinerante<\/h4>\n

il Portaci Da Bere On Tour: quattro tappe in Puglia, tra musica, birra ghiacciata e spensieratezza.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Il risultato
\n<\/h4>\n

Portaci da bere non \u00e8 pi\u00f9 solo un claim.\u2028\u00c8 diventato un modo di vivere l\u2019estate: leggero, spontaneo, goliardico.
\nDreher \u00e8 tornata dove appartiene:\u2028tra le persone, nel caldo del Sud, con una birra fredda in mano e il sorriso addosso.<\/p>\n","protected":false},"featured_media":8418,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[21,68],"class_list":["post-8211","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-branding","project-categories-events"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"acf":[],"yoast_head":"\nDreher - Portaci Da Bere On Tour - Twenty8 Studios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twenty8studios.eu\/works\/dreher-portaci-da-bere-on-tour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dreher - Portaci Da Bere On Tour\" \/>\n<meta property=\"og:description\" content=\"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twenty8studios.eu\/works\/dreher-portaci-da-bere-on-tour\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty8 Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/28studios.eu\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T09:35:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/09\/Cover_28studios_Invesco_1422x800_02-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1422\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/twenty8studios.eu\/works\/dreher-portaci-da-bere-on-tour\/\",\"url\":\"https:\/\/twenty8studios.eu\/works\/dreher-portaci-da-bere-on-tour\/\",\"name\":\"Dreher - Portaci Da Bere On Tour - Twenty8 Studios\",\"isPartOf\":{\"@id\":\"https:\/\/twenty8studios.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/dreher-portaci-da-bere-on-tour\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/dreher-portaci-da-bere-on-tour\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/09\/Cover_28studios_Invesco_1422x800_02-1.jpg\",\"datePublished\":\"2025-10-27T16:44:29+00:00\",\"dateModified\":\"2025-11-18T09:35:32+00:00\",\"description\":\"Un\u2019estate di leggerezza, birra fredda e sorrisi. 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