{"id":8117,"date":"2025-10-27T08:57:27","date_gmt":"2025-10-27T08:57:27","guid":{"rendered":"https:\/\/twenty8studios.eu\/?post_type=portfolio&#038;p=8117"},"modified":"2025-11-17T14:13:22","modified_gmt":"2025-11-17T14:13:22","slug":"telepass-grabgo-pop-up-experience","status":"publish","type":"portfolio","link":"https:\/\/twenty8studios.eu\/en\/works\/telepass-grabgo-pop-up-experience\/","title":{"rendered":"Telepass Grab&amp;Go Pop-Up Experience"},"content":{"rendered":"<h4 data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">The coolest ice-cream break of the summer\u2026 and of marketing.<\/h4>\n<h5 data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">The challenge: launching a brand-new Telepass Grab&#038;Go, the first off-the-shelf Telepass, with no monthly fee, activated in seconds due to the app, and paid for only when used.\u2028All of this\u2026 with no TV commercials, no traditional media campaign, and right in the middle of a Milanese summer.<br \/>\nAn impossible mission? Not for us.<\/h5>\n<h5 data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">We created an installation that blended design and entertainment, influencers and urban culture, complete with a contest offering up to \u20ac1,000 in toll credits. Special guests like<\/h5>\n<h4 data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">Bel\u00e9n Rodriguez, Bobo Vieri, Tommy Cassi, Milano da Scrocco, Diego &#038; La Pina<\/h4>\n<h5 data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">turned a simple ice-cream break into a viral event, brought to life in real time across social media, QR codes, and live interactions.<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/elementor\/thumbs\/Gif_Telepass_edicola-rdjaqewt9vct9qxeeexmh5tnla1osx5wsnpxkfka9s.gif\" title=\"Gif_Telepass_edicola\" alt=\"Gif_Telepass_edicola\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Bobo-300x300.jpg\" alt=\"Bobo Vieri\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Belen-300x300.jpg\" alt=\"Bel\u00e9n Rodr\u00edguez\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Tommy-300x300.jpg\" alt=\"Tommy Cassi\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Diego-Pina-300x300.jpg\" alt=\"Diego Pina x Telepass Grab &amp; Go\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Carosello-300x300.jpg\" alt=\"Carosello\" \/><\/figure>\n<h1>Results<\/h1>\n<h4>in one week:<\/h4>\n<p><!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    3000<br \/>\n    <!--Seperator--><br \/>\n    +<br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    participants<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    15000<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    popsicles distributed<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    14<br \/>\n    <!--Seperator--><br \/>\n    +<br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    millions of reach<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    17<br \/>\n    <!--Seperator--><br \/>\n    +<br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    Millions of impressions<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><\/p>\n<h4>All of this, without a single euro spent on traditional media.<\/h4>\n","protected":false},"featured_media":8120,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[74,68],"class_list":["post-8117","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-talent","project-categories-events"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Telepass Grab&amp;Go Pop-Up Experience - Twenty8 Studios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twenty8studios.eu\/works\/telepass-grabgo-pop-up-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telepass Grab&amp;Go Pop-Up Experience\" \/>\n<meta property=\"og:description\" content=\"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twenty8studios.eu\/works\/telepass-grabgo-pop-up-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty8 Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/28studios.eu\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T14:13:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/08\/Cover_28studios_Invesco_1422x800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1422\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/twenty8studios.eu\/works\/telepass-grabgo-pop-up-experience\/\",\"url\":\"https:\/\/twenty8studios.eu\/works\/telepass-grabgo-pop-up-experience\/\",\"name\":\"Telepass Grab&amp;Go Pop-Up Experience - Twenty8 Studios\",\"isPartOf\":{\"@id\":\"https:\/\/twenty8studios.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/telepass-grabgo-pop-up-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/telepass-grabgo-pop-up-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/08\/Cover_28studios_Invesco_1422x800.jpg\",\"datePublished\":\"2025-10-27T08:57:27+00:00\",\"dateModified\":\"2025-11-17T14:13:22+00:00\",\"description\":\"The coolest ice-cream break of the summer\u2026 and of marketing. 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