{"id":6090,"date":"2023-07-24T07:03:40","date_gmt":"2023-07-24T07:03:40","guid":{"rendered":"https:\/\/twenty8studios.eu\/?post_type=portfolio&p=6090"},"modified":"2025-10-27T08:57:15","modified_gmt":"2025-10-27T08:57:15","slug":"telepass-pinkpower","status":"publish","type":"portfolio","link":"https:\/\/twenty8studios.eu\/en\/works\/telepass-pinkpower\/","title":{"rendered":"Telepass #PinkPower"},"content":{"rendered":"
Telepass
\n2023<\/h5>\n

In queste settimane in cui tutto il mondo si tinge di rosa, abbiamo deciso di creare un\u2019operazione di real-time marketing davvero disruptive che, con il pretesto di promuovere il dispositvo rosa di Telepass, riesce a comunicare i valori di brand: empowerment, indipendenza e intraprendenza.<\/b> Un connubio che mira a promuovere la libert\u00e0 personale di pensiero e di movimento.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Valentina Ferragni e Stefano Guerrera on-the-road su una Cadillac rosa<\/h1>\n

L\u2019attivit\u00e0 si \u00e8 sviluppata inizialmente sui canali Meta del brand per poi scendere sulle strade di Milano con\u00a0un\u2019activation on the road promossa da due influencer di rilievo: Valentina Ferragni e Stefano Guerrera.<\/strong><\/p>\n

Simboli di una next gen sempre in movimento verso nuove mete e obiettivi, Valentina e Stefano hanno girato a bordo di una Cadillac rosa cabrio per celebrare l\u2019importanza di una mobilit\u00e0 inclusiva, invitare le persone a<\/strong> scoprire Telepass Pink e esprimere la loro #pinkpower<\/strong>.<\/p>\n

Ad affiancare l\u2019experience a Milano, un\u2019attivit\u00e0 di guerrilla marketing con hostess e promoter estesa anche a Roma e Napoli.\u00a0\u00ad\u00ad<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"28studios
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"28studios
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"28studios
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"28studios
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"28studios
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"28studios
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"28STUDIOS\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Social Reaction<\/h1>\n

Molti utenti che hanno acquistato Telepass pink dopo l’iniziativa, hanno condiviso spontaneamente contenuti a tema pink.<\/strong><\/p>\n

\"28studios<\/figure>\n
\"28studios<\/figure>\n
\"28studios<\/figure>\n
\"28studios<\/figure>\n
\"28studios<\/figure>\n
\"28studios<\/figure>\n","protected":false},"featured_media":6129,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[74,61],"class_list":["post-6090","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-talent","project-categories-activation"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"acf":[],"yoast_head":"\nTelepass #PinkPower<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telepass #PinkPower\" \/>\n<meta property=\"og:description\" content=\"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty8 Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/28studios.eu\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T08:57:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_Telepass_PinkPower_cadillac.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1422\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/\",\"url\":\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/\",\"name\":\"Telepass #PinkPower\",\"isPartOf\":{\"@id\":\"https:\/\/twenty8studios.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_Telepass_PinkPower_cadillac.jpg\",\"datePublished\":\"2023-07-24T07:03:40+00:00\",\"dateModified\":\"2025-10-27T08:57:15+00:00\",\"description\":\"L'ultima Activation on-the-road con Valentina Ferragni e Stefano Guerrera per promuovere una mobilit\u00e0 pi\u00f9 pink a bordo di una Cadillac rosa\",\"breadcrumb\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#primaryimage\",\"url\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_Telepass_PinkPower_cadillac.jpg\",\"contentUrl\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_Telepass_PinkPower_cadillac.jpg\",\"width\":1422,\"height\":800,\"caption\":\"28studios Telepass PinkPower\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/twenty8studios.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/twenty8studios.eu\/works\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Telepass #PinkPower\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/twenty8studios.eu\/en\/#website\",\"url\":\"https:\/\/twenty8studios.eu\/en\/\",\"name\":\"Twenty8 Studios\",\"description\":\"your first creator studios\",\"publisher\":{\"@id\":\"https:\/\/twenty8studios.eu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/twenty8studios.eu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/twenty8studios.eu\/en\/#organization\",\"name\":\"Twenty8Studios\",\"url\":\"https:\/\/twenty8studios.eu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/twenty8studios.eu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2022\/10\/twenty8studios.svg\",\"contentUrl\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2022\/10\/twenty8studios.svg\",\"width\":629,\"height\":92,\"caption\":\"Twenty8Studios\"},\"image\":{\"@id\":\"https:\/\/twenty8studios.eu\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/28studios.eu\",\"https:\/\/www.instagram.com\/28studios.eu\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Telepass #PinkPower","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/","og_locale":"en_US","og_type":"article","og_title":"Telepass #PinkPower","og_description":"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event","og_url":"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/","og_site_name":"Twenty8 Studios","article_publisher":"https:\/\/www.facebook.com\/28studios.eu","article_modified_time":"2025-10-27T08:57:15+00:00","og_image":[{"width":1422,"height":800,"url":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_Telepass_PinkPower_cadillac.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_description":"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/","url":"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/","name":"Telepass #PinkPower","isPartOf":{"@id":"https:\/\/twenty8studios.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#primaryimage"},"image":{"@id":"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#primaryimage"},"thumbnailUrl":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_Telepass_PinkPower_cadillac.jpg","datePublished":"2023-07-24T07:03:40+00:00","dateModified":"2025-10-27T08:57:15+00:00","description":"L'ultima Activation on-the-road con Valentina Ferragni e Stefano Guerrera per promuovere una mobilit\u00e0 pi\u00f9 pink a bordo di una Cadillac rosa","breadcrumb":{"@id":"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#primaryimage","url":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_Telepass_PinkPower_cadillac.jpg","contentUrl":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_Telepass_PinkPower_cadillac.jpg","width":1422,"height":800,"caption":"28studios Telepass PinkPower"},{"@type":"BreadcrumbList","@id":"https:\/\/twenty8studios.eu\/works\/telepass-pinkpower\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/twenty8studios.eu\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/twenty8studios.eu\/works\/"},{"@type":"ListItem","position":3,"name":"Telepass #PinkPower"}]},{"@type":"WebSite","@id":"https:\/\/twenty8studios.eu\/en\/#website","url":"https:\/\/twenty8studios.eu\/en\/","name":"Twenty8 Studios","description":"your first creator studios","publisher":{"@id":"https:\/\/twenty8studios.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/twenty8studios.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/twenty8studios.eu\/en\/#organization","name":"Twenty8Studios","url":"https:\/\/twenty8studios.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/twenty8studios.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2022\/10\/twenty8studios.svg","contentUrl":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2022\/10\/twenty8studios.svg","width":629,"height":92,"caption":"Twenty8Studios"},"image":{"@id":"https:\/\/twenty8studios.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/28studios.eu","https:\/\/www.instagram.com\/28studios.eu\/"]}]}},"_links":{"self":[{"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/portfolio\/6090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":95,"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/portfolio\/6090\/revisions"}],"predecessor-version":[{"id":6575,"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/portfolio\/6090\/revisions\/6575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/media\/6129"}],"wp:attachment":[{"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/media?parent=6090"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/project-categories?post=6090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}