{"id":6064,"date":"2023-07-20T10:31:57","date_gmt":"2023-07-20T10:31:57","guid":{"rendered":"https:\/\/twenty8studios.eu\/?post_type=portfolio&#038;p=6064"},"modified":"2023-07-26T10:58:16","modified_gmt":"2023-07-26T10:58:16","slug":"shakeratour-nescafe","status":"publish","type":"portfolio","link":"https:\/\/twenty8studios.eu\/en\/works\/shakeratour-nescafe\/","title":{"rendered":"#ShakeraTour Nescaf\u00e9"},"content":{"rendered":"<h5 data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">Nescaf\u00e9<br \/>\n2023<\/h5>\n<p data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">A new summer activation that brings Nescaf\u00e9 under the beach umbrellas on the Rimini waterfront with a fresh and delicious tasting to discover the two Nescaf\u00e9 recipes: <b>Greek Frapp\u00e9 and Cappuccino.<\/b><br \/>\nAn occasion to celebrate the Frapp\u00e9, invented by Nescaf\u00e9 itself in 1957 by an employee who unintentionally came up with it when in the absence of hot water he used cold water with ice in a shaker. And voila&#8230;<\/p>\n<p>\t\thttps:\/\/vimeo.com\/848310424The activation was conceived to target consumers during the hottest moments of the year with <strong>an unexpected tasting experience, right under the beach umbrella.<\/strong>\u00a0Rimini was strategically chosen among the many beaches due to its extensive coastline, offering 7 km of beautiful beach, along with 150 bathing establishments and 72 beachside bars. It attracts an increasingly diverse and health-conscious tourism. Moreover, during the first week of July, Rimini hosted the <strong>Notte Rosa, the region&#8217;s most prominent event, drawing over 2 million attendees.<\/strong>\u00a0This initiative encompassed a proper tour, engaging 9 different beach resorts. Existing kiosks were branded as fixed locations, and an on-the-go tasting approach was employed to reach beachgoers along the shore and under the beach umbrella. It surpassed being a mere trial activation, delighting everyone and far exceeding expectations, with nearly 13,000 tastings. It was also a <strong>drive-to-site campaign<\/strong>, urging consumers to explore the various Nescaf\u00e9 recipes on the website, while simultaneously encouraging them to visit selected stores through a <strong>drive-to-store promotion<\/strong>, offering a complimentary milk frother with the purchase of Nescaf\u00e9.<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_6.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_6.png 600w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_6-300x300.png 300w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_6-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"958\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_4.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_4.png 608w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_4-190x300.png 190w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"958\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_3.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_3.png 608w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_3-190x300.png 190w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_8.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_8.png 600w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_8-300x300.png 300w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_8-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_5.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_5.png 600w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_5-300x300.png 300w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_5-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"958\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_1.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_1.png 608w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_1-190x300.png 190w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_7.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_7.png 600w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_7-300x300.png 300w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/07\/28studios_nescafe_shakeraTour_Summer_7-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>An unexpected activation for the target audience, who greatly appreciated both the approach and the product in its new summer version.<\/p>\n<p><!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    12850<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    tasting<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    80<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    hours of activity<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    5<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    promoters<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    9<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    beach bars<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    7<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    kms of beaches<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    120<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    approval index<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><\/p>\n","protected":false},"featured_media":6078,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[61,31,47],"class_list":["post-6064","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-activation","project-categories-production","project-categories-social"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#ShakeraTour Nescaf\u00e9 - Twenty8 Studios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twenty8studios.eu\/works\/shakeratour-nescafe\/\" \/>\n<meta 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