{"id":5953,"date":"2023-06-20T07:16:42","date_gmt":"2023-06-20T07:16:42","guid":{"rendered":"https:\/\/twenty8studios.eu\/?post_type=portfolio&#038;p=5953"},"modified":"2025-10-27T08:57:49","modified_gmt":"2025-10-27T08:57:49","slug":"telepass-music","status":"publish","type":"portfolio","link":"https:\/\/twenty8studios.eu\/en\/works\/telepass-music\/","title":{"rendered":"Telepass Music"},"content":{"rendered":"<h5 data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">Telepass<br \/>\n2023<\/h5>\n<h5 data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">In occasione del 1\u00b0 aprile abbiamo deciso, insieme a Telepass, di fare uno scherzo alla community per creare engagement, risonanza mediatica e analizzare il parere<br \/>\ndella follower base sul un &#8220;nuovo servizio fake&#8221;<\/h5>\n<p>\t\thttps:\/\/vimeo.com\/842401728https:\/\/vimeo.com\/842401752https:\/\/vimeo.com\/842401699<\/p>\n<p><strong>Quale occasione migliore del 1\u00b0 aprile per ingaggiare la community <\/strong><strong>e creare una survey divertente?<\/strong><\/p>\n<p>Se siete dei surfisti del web vi sarete sicuramente imbattuti nel nuovo servizio <strong>Telepass Music <\/strong>che permette a tutti i clienti Telepass di <strong>cambiare il suono al proprio dispositivo<\/strong>.<\/p>\n<p>Ovviamente non si tratta di un vero servizio, ma se ci siete cascati anche voi il merito \u00e8 da attribuire anche al testimonial d\u2019eccezione ingaggiato per l\u2019iniziativa: <strong>Wladimiro Tallini, meglio conosciuto come il re delle suonerie<\/strong> degli anni 2000, che ha aumentato la credibilit\u00e0 della notizia.<\/p>\n<p>I contenuti che abbiamo creato, infatti, sono stati ideati sulla falsa riga degli spot originali e hanno colpito gli utenti non solo sul lato della curiosit\u00e0 per il nuovo servizio, ma anche sulla parte emotiva coinvolgendo quella percentuale di fan base che ricordava perfettamente Wlady e le sue suonerie.<\/p>\n<p>https:\/\/vimeo.com\/840843143\t\t<\/p>\n<h1>Let\u2019s run the numbers<\/h1>\n<p>The activity generated positive sentiment for the brand and it was also named among the best April Fools\u2019 communications of 2023<\/p>\n<p><!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    3132<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    Followers in 2 days<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    3480<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    comments<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    11420<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    interactions in 2 days<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic.jpg 922w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic-300x300.jpg 300w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic-150x150.jpg 150w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic-768x768.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"1024\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic_28studios2-636x1024.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic_28studios2-636x1024.jpg 636w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic_28studios2-186x300.jpg 186w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic_28studios2-768x1237.jpg 768w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic_28studios2-953x1536.jpg 953w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2023\/06\/TelepassMusic_28studios2.jpg 1080w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><br \/>\n<!--Number Counter--><br \/>\n    <!--Number--><br \/>\n    573000<br \/>\n    <!--Seperator--><br \/>\n    <!--\/Seperator--><br \/>\n    <!--\/Number--><br \/>\n    <!--Counter Title--><br \/>\n    views total<br \/>\n    <!--\/Counter Title--><br \/>\n<!--\/Number Counter--><\/p>\n","protected":false},"featured_media":5982,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[74],"class_list":["post-5953","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-talent"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Telepass Music - il bellissimo e nostalgico pesce d&#039;aprile social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twenty8studios.eu\/works\/telepass-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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