{"id":11364,"date":"2026-05-27T08:06:42","date_gmt":"2026-05-27T08:06:42","guid":{"rendered":"https:\/\/twenty8studios.eu\/?post_type=portfolio&p=11364"},"modified":"2026-05-27T08:24:59","modified_gmt":"2026-05-27T08:24:59","slug":"gruppo-cassa-centrale-fare-la-cosa-giusta","status":"publish","type":"portfolio","link":"https:\/\/twenty8studios.eu\/en\/works\/gruppo-cassa-centrale-fare-la-cosa-giusta\/","title":{"rendered":"Gruppo Cassa Centrale – Fare la cosa giusta"},"content":{"rendered":"\t\t
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Gruppo Cassa Centrale<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Negli ultimi anni l\u2019ESG \u00e8 diventato il linguaggio obbligatorio della finanza. E come tale, ha iniziato a svuotarsi: stesse promesse. stessa estetica corporate.<\/p>

Una cosa ci ha subito colpito nel brief: per le banche del Gruppo i valori sostenibili esistevano molto prima che qualcuno decidesse di trasformarli in un acronimo.<\/p>

La sostenibilit\u00e0 e il legame con il territorio fanno parte della loro storia da sempre<\/strong>. E noi abbiamo scelto di valorizzare proprio questo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Oltre la comunicazione finanziaria tradizionale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anche il linguaggio visivo doveva prendere distanza dai codici della comunicazione bancaria tradizionale.<\/p>

Per questo abbiamo costruito una campagna basata su:
\u2022 soggettive immersive,<\/strong>
\u2022 ritmo e dinamismo,\u00a0<\/strong>
\u2022 transizioni tra mondi differenti.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Abbiamo scelto un approccio pi\u00f9 vicino al linguaggio cinematografico che a quello pubblicitario finanziario, con la regia di William9.<\/span><\/span><\/strong><\/p>

Ogni transizione diventa parte del messaggio, ogni visual \u00e8 costruito per sembrare vissuto in prima persona. Perch\u00e9 il punto era rendere credibili quei valori.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"campagna\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Una campagna onmichannel su scala Nazionale<\/strong> con TV, CTV cinema e stampa, e declinata sui media locali<\/strong> in OOH, digital e social.<\/p>

9 diversi soggetti<\/strong> statici e animati, che spiegano le sigle del mondo ESG con un linguaggio comune e un’unica coerenza narrativa totale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Veronica Ponti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CEO & Fournder 28studios<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"La campagna di Gruppo Cassa Centrale ricorda al Paese che esiste ancora una realt\u00e0 bancaria radicata nelle comunit\u00e0, focalizzata sulle persone, fondata sul bene comune. Non come promessa, ma come fatto storico. \n

\nSul piano umano e lavorativo \u00e8 stato un piacere collaborare con tutto il team di Gruppo Cassa Centrale: fin dall\u2019inizio abbiamo lavorato come un\u2019unica squadra, con una visione condivisa. \n\nEd \u00e8 quando trovi un cliente che conosce profondamente la propria identit\u00e0 e ha il coraggio di raccontarla senza filtri, che puoi spingerti molto oltre la comunicazione bancaria tradizionale.\u201d<\/p>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11355,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[58,42,47],"class_list":["post-11364","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-campaign","project-categories-film-spottv","project-categories-social"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"\nTelepass #PinkPower<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twenty8studios.eu\/works\/gruppo-cassa-centrale-fare-la-cosa-giusta\/\" 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