{"id":10181,"date":"2025-10-28T15:53:36","date_gmt":"2025-10-28T15:53:36","guid":{"rendered":"https:\/\/twenty8studios.eu\/?post_type=portfolio&#038;p=10181"},"modified":"2025-11-19T11:15:21","modified_gmt":"2025-11-19T11:15:21","slug":"non-basta-il-pensiero-2","status":"publish","type":"portfolio","link":"https:\/\/twenty8studios.eu\/en\/works\/non-basta-il-pensiero-2\/","title":{"rendered":"Non basta il pensiero"},"content":{"rendered":"<h4 data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.1\">In some nursing homes, Christmas can become the hardest time of the year. For many elderly people, loneliness intensifies, and their dreams risk going unheard.<\/h4>\n<p data-start=\"77\" data-end=\"356\">With Bosch Italia and Nipoti di Babbo Natale, we brought those dreams to life, turning them into concrete actions. We collected extraordinary stories, memories from distant times, and wishes that deserve to come true, putting their importance and value back at the center.<\/p>\n<p data-start=\"358\" data-end=\"594\" data-is-last-node=\"\" data-is-only-node=\"\">For Twenty8 Studios, this campaign was an emotional journey, capable of touching hearts and inspiring reflection. Because at Christmas, more than ever, actions matter, not just words. Because at Christmas, we are all Grandchildren.<\/p>\n<h1>teaser<\/h1>\n<p>\t\t<iframe title=\"Bosch - Non basta il pensiero - teaser\" src=\"https:\/\/player.vimeo.com\/video\/1036296892?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Box_28studios_Vera_1024x1024_01.jpg\" alt=\"veronica ponti 28studios milano agenzia\" srcset=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Box_28studios_Vera_1024x1024_01.jpg 1024w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Box_28studios_Vera_1024x1024_01-300x300.jpg 300w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Box_28studios_Vera_1024x1024_01-150x150.jpg 150w, https:\/\/twenty8studios.eu\/wp-content\/uploads\/2025\/10\/Box_28studios_Vera_1024x1024_01-768x768.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\u201cIt has been a wonderful journey. Thanks to Giuditta Piedilato and the entire BOSCH ITALIA team for this precious opportunity. A campaign born from Bosch\u2019s values and its payoff: <strong>Technology for Life.<\/strong>\u201d<\/p>\n<p data-start=\"82\" data-end=\"243\">\u201cWhen they told us the idea, we immediately realized we were about to create a campaign with strong awareness, unlike any other Christmas campaign or spot.<\/p>\n<p data-start=\"245\" data-end=\"900\">For us at Twenty8 Studios, it was an amazing opportunity to produce and create content that raises awareness, inspires reflection, and leaves a mark. It was a true honor to immerse ourselves in the lives and nearly forgotten stories of those who, like only our grandparents, have lived through innovations of past eras. And what can we say\u2026 the satisfaction of fulfilling the wishes of three such special protagonists was immense, because as they say\u2026 WE ARE ALL GRANDCHILDREN. And at Christmas, it\u2019s even more beautiful to remind everyone that giving their best, becoming Santa\u2019s Grandchildren, and helping those in need, makes all the difference.\u201d<\/p>\n<p><strong>Veronica Ponti, CEO and Executive Creative Director of the agency.<\/strong><\/p>\n","protected":false},"featured_media":7952,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[63,36],"class_list":["post-10181","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-branded-content","project-categories-video-production"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["it","en"],"languages":{"it":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Non basta il pensiero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non basta il pensiero\" \/>\n<meta property=\"og:description\" content=\"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Twenty8 Studios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/28studios.eu\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T11:15:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/12\/Cover3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/\",\"url\":\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/\",\"name\":\"Non basta il pensiero\",\"isPartOf\":{\"@id\":\"https:\/\/twenty8studios.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/12\/Cover3.jpg\",\"datePublished\":\"2025-10-28T15:53:36+00:00\",\"dateModified\":\"2025-11-19T11:15:21+00:00\",\"description\":\"Con Bosch Italia e Nipoti di Babbo Natale, abbiamo dato vita a quei sogni, trasformandoli in gesti concreti. Abbiamo raccolto storie straordinarie, ricordi di epoche lontane e desideri che meritano di essere realizzati, riportando al centro la loro importanza e il loro valore.Per Twenty8 Studios, questa campagna \u00e8 stata un viaggio emozionante, capace di toccare il cuore e far riflettere.Perch\u00e9 a Natale, pi\u00f9 che mai, contano i gesti, non solo le parole.\",\"breadcrumb\":{\"@id\":\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#primaryimage\",\"url\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/12\/Cover3.jpg\",\"contentUrl\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/12\/Cover3.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/twenty8studios.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/twenty8studios.eu\/works\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Non basta il pensiero\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/twenty8studios.eu\/en\/#website\",\"url\":\"https:\/\/twenty8studios.eu\/en\/\",\"name\":\"Twenty8 Studios\",\"description\":\"your first creator studios\",\"publisher\":{\"@id\":\"https:\/\/twenty8studios.eu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/twenty8studios.eu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/twenty8studios.eu\/en\/#organization\",\"name\":\"Twenty8Studios\",\"url\":\"https:\/\/twenty8studios.eu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/twenty8studios.eu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2022\/10\/twenty8studios.svg\",\"contentUrl\":\"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2022\/10\/twenty8studios.svg\",\"width\":629,\"height\":92,\"caption\":\"Twenty8Studios\"},\"image\":{\"@id\":\"https:\/\/twenty8studios.eu\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/28studios.eu\",\"https:\/\/www.instagram.com\/28studios.eu\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Non basta il pensiero","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/","og_locale":"en_US","og_type":"article","og_title":"Non basta il pensiero","og_description":"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event","og_url":"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/","og_site_name":"Twenty8 Studios","article_publisher":"https:\/\/www.facebook.com\/28studios.eu","article_modified_time":"2025-11-19T11:15:21+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/12\/Cover3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_description":"More than 250 participants and top managers, 3 days of conferences, a land of unique beauty, Sicily, as the perfect setting for the Incontra Assicurazioni event","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/","url":"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/","name":"Non basta il pensiero","isPartOf":{"@id":"https:\/\/twenty8studios.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#primaryimage"},"image":{"@id":"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#primaryimage"},"thumbnailUrl":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/12\/Cover3.jpg","datePublished":"2025-10-28T15:53:36+00:00","dateModified":"2025-11-19T11:15:21+00:00","description":"Con Bosch Italia e Nipoti di Babbo Natale, abbiamo dato vita a quei sogni, trasformandoli in gesti concreti. Abbiamo raccolto storie straordinarie, ricordi di epoche lontane e desideri che meritano di essere realizzati, riportando al centro la loro importanza e il loro valore.Per Twenty8 Studios, questa campagna \u00e8 stata un viaggio emozionante, capace di toccare il cuore e far riflettere.Perch\u00e9 a Natale, pi\u00f9 che mai, contano i gesti, non solo le parole.","breadcrumb":{"@id":"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#primaryimage","url":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/12\/Cover3.jpg","contentUrl":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2024\/12\/Cover3.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/twenty8studios.eu\/works\/non-basta-il-pensiero-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/twenty8studios.eu\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/twenty8studios.eu\/works\/"},{"@type":"ListItem","position":3,"name":"Non basta il pensiero"}]},{"@type":"WebSite","@id":"https:\/\/twenty8studios.eu\/en\/#website","url":"https:\/\/twenty8studios.eu\/en\/","name":"Twenty8 Studios","description":"your first creator studios","publisher":{"@id":"https:\/\/twenty8studios.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/twenty8studios.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/twenty8studios.eu\/en\/#organization","name":"Twenty8Studios","url":"https:\/\/twenty8studios.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/twenty8studios.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2022\/10\/twenty8studios.svg","contentUrl":"https:\/\/twenty8studios.eu\/wp-content\/uploads\/2022\/10\/twenty8studios.svg","width":629,"height":92,"caption":"Twenty8Studios"},"image":{"@id":"https:\/\/twenty8studios.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/28studios.eu","https:\/\/www.instagram.com\/28studios.eu\/"]}]}},"_links":{"self":[{"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/portfolio\/10181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":51,"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/portfolio\/10181\/revisions"}],"predecessor-version":[{"id":11287,"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/portfolio\/10181\/revisions\/11287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/media\/7952"}],"wp:attachment":[{"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/media?parent=10181"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/twenty8studios.eu\/en\/wp-json\/wp\/v2\/project-categories?post=10181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}