{"id":3084,"date":"2022-10-19T07:01:18","date_gmt":"2022-10-19T07:01:18","guid":{"rendered":"https:\/\/twenty8studios.eu\/?page_id=3084"},"modified":"2025-11-05T09:47:39","modified_gmt":"2025-11-05T09:47:39","slug":"reportage","status":"publish","type":"page","link":"https:\/\/twenty8studios.eu\/en\/reportage\/","title":{"rendered":"reportAGE"},"content":{"rendered":"


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\n Sustainability approach
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\n Frames by Frank
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It all started with a series of expeditions in the most remote and unknown parts of the world, where everything is still untouched, uncontaminated, pure. Where the very meaning of concepts like sharing, consciousness, belonging, inclusion, being human take new forms.<\/h3>\n

Sustainability
\n@28 Studios<\/h3>\n

Sustainability for a business is akin to what happiness is for a person.
\nIt\u2019s not about reaching it, it\u2019s about keeping it within reach.<\/b>
\nJust like people lead their lives in the pursuit of happiness and in doing so define their identities, so brands should lead their existence in the pursuit of sustainability making it an integral part of the brand\u2019s identity.<\/p>\n

It\u2019s what successful brands understood. Transforming sustainability communications into distinctive brand expressions. From talking about sustainability activities to showing how these activities shape the very same brand\u2019s identity. <\/p>\n

From greenwashing to greenshowing.<\/h3>\n

Only this way, brands will not only give justice to the immense effort behind their sustainability journey, but they will also fill the brand with value, internal pride and external recognition.<\/p>\n

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