UniCredit – Special project Aranzulla
28studios has long been the spokesperson for Unicredit for the italian internet banking. For a long time Unicredit has focused the attention on online and on the digitization of its customers so you can always be close to them even remotely. Hence the idea of creating a friendly and user-centered campaign with exceptional testimonial and web icon like Salvatore Aranzulla.
Thanks to the support of PR team and our internal production, the agency was able in a very short time to realize the campaign by resuming and finalizing the scripts for Aranzulla spots like protagonist, who in addition to having taught millions of users the correct use of Mobile Banking app, he had fun too!
OMNICHANNEL CAMPAINGN WITH SALVATORE ARANZULLA
//PRINTING CAMPAIGN & OOH
//HOW TO – EDUCATIONAL