UniCredit for Italy with Ferzan Özpetek
A short film realized like a demonstration for being next to italians.
A real italian shooting in this historical moment: while outside everything seems to be stopped, inside the houses there is still life.
Exactly from this slice of truth was born the idea of telling, through the windows, stories and real moments of persons, entrepreneurs and families.
For the first time on TV with a 3-minute film that aims to communicate emotions, positivity and hope to Italians and that gives even a higher value to Unicredit brand positioning, “the bank for things that matter”.
“I liked telling about this Italy, in a melancholy and silent atmosphere, through a bank.” –
Says for the first time on TV Maestro Ferzan Ozpetek in an interview with Barbara Cassinelli, head of CB Unicredit Italy Communication.
WHOEVER STANDS BY YOU IN DIFFICULT MOMENTS, WILL MAKE THOSE SERENE EVEN MORE BEAUTIFUL.
With this campaign, UniCredit wishes to enhance the entire path that has already begun from the first lockdown in March 2020.
In the following claim “Whoever stands by you in difficult moments, will make those serene even more beautiful.”
Everything started with the first advertising campaign in which the main element is the window. To be precise, the window, a balcony and a flag, that of Italy. The Italy made of small towns, cities, villages, industrial areas, the real Italy.
A storytelling was created on purpose starting from here, in which we gave life and sustained customers (individuals and businesses) with specific supports and services such as moratoriums for families and businesses, loans for health sector operators, the Superbonus 110% for renovations, the UniCredit My Care Health policy and the App to have the bank close at hand.
- On TV with the 180″short film in addition to the 90″ 45 “and 30”
- On web with 5 15” commercials spots declined in banners and pre-roll
- Press on newspapers and periodicals
- Contents for social Unicredit channels