Ferzan Özpetek Interview for Unicredit
“Unicredit for Italy”, a tv spot directed by Ferzan Özpetek thought and produced by Twenty8Studios.
Starting from 6th December the multichannel national campaign starts, including press, digital and social media, to give a closeness message to Italians and a sign of hope and positivity too.
UniCredit alongside Italy and Italians always and even more during this long, delicate and difficult year for families, businesses and communities.
As a demonstration of its constant proximity, UniCredit has created a project entirely dedicated to Italy, Italians and the whole territory, choosing TWENTY8 Studios, the Milanese content and concept creator, as the creative and strategic partner, and the filmmaker Ferzan Özpetek as the TV spot director. The result: a 3-minute film that tells a story about dreams and UniCredit is the concrete help to make them come true.
“UniCredit for Italy was born from the desire to convey a closeness message, sharing this particular and delicate moment and leave a message of positivity and hope for a new tomorrow. The choice of an inclusive approach accompanied us throughout the project duration. Thanks to TWENTY8 Studios creativity under the exceptional Maestro Ferzan Özpetek direction, we hope to have reached our aim: convey this emotion to Italy.
Barbara Cassinelli declaration, Head of CB Italy Unicredit Communication:“A relationship with Twenty8 Studios is even more stronger now than before, a business cooperation that started years ago: the perfect partner for us, Veronica and her team leaded us along the project with constant comparison, determination that letted us to reach our prefixed goal”.
Ferzan Özpetek director, screenwriter and writer said: “I would have liked to give a portrait through a bank of this Italy, in a melancholy and silent atmosphere. This intrusion in everyone’s life, thrilled me but in a subtle and delicate way and once they proposed me the project I immediately accepted, with no hesitation.